The Background Information Of Malaysia Airlines Marketing Essay

The Background Information Of Malaysia Airlines Marketing Essay Malaysian Airlines System Berhad (MAS) is the holding company for Malaysias national airline carrier, one of Asias fastest growing airlines. Through several other subsidiaries, the company manufactures aircraft parts, offers trucking and cargo transportation services, caters food, provides laundry and dry-cleaning services for airlines and other industrial institutions, and oversees a travel agency. Company Chairman Tajudin Ramli owns a significant share in Malaysian Airlines System (MAS), and the Malaysian government retains a strong voice in MAS affairs. In the premium market segment, MAS is under tremendous pressure from full service carriers (FSCs) who are striding ahead with first class products, new and modern aircraft, and fast-expanding routes. On the other hand, in the price driven market segment, MAS is also strongly pushed by low cost carriers (LCCs) with low fares. In a nutshell, MAS must reinvent itself to fend off competition from FSCs and LCCs. MAS aspires to become the Worlds Five Star Value Carrier. MAS believe that they have to reinvent themselves to achieve this vision. C:UsersmicDownloadsmas.jpg 3.0 Situation Analysis 3.1 General Environment Analysis Demographic segment The demographic segment is about the population size, age structure, geographic distribution, ethnic mix and income distribution. Malaysia is a multiracial country and its population comprises of 28.6 million of people. The government aims for increasing the national population to seventy million by the year 2100. There is 63.8 percent of the population lives in urban area while only 36.2 percent of population love in rural area. The passenger load factor (PLF) of an airline, is a measure of how much of an airlines passenger carrying capacity is used. It is passenger-kilometers  flown as a percentage of  available. The PLF of Malaysia is 67.8, 60.7 for Asia, 74.9 for Europe and Middle East, 73.6 for Australia and New Zealand, 72.6 for Africa and South America, 60.6 for Orient and North America. Besides, Malaysia is recently introduce a new policy which with the purpose of making the Malaysia to become the high income nation. This significant policy had show the increase of Malaysian income in the future time. Sociocultural Segment The labor force in Malaysia has been increased from year 2003 to year 2010. It reached a capacity of 11.38 million of people in the year 2010. http://www.indexmundi.com/malaysia/labor_force.html. It is found that the youths who are in between of the age of 15 to 34 basically make up the largest labour force in Malaysia. They are makeup of 42.5% of the total population, roughly 9.75 million of people. http://www.mtuc.org.my/young_workers.htm. It is also found that the women in the workforce have increased. This is due to the reason that a lot of countries have endorsed legislation such as Equal Opportunity for Women in the Workplace Act to protect the women in the workforce. Besides, there are many reasons to explain why the women have increased in the workforce. For example, women are more educated and more skilled. http://www.strategic-human-resource.com/women-in-the-workplace.html. There are various type of airline careers offer in the airline industry, such as pilot, captain, copilot, second officer or flight engineer, flight attendant, flight dispatcher, and meteorologist. Airline industry employs those people with highly diversified skills regardless of the sex. It is proved that the flight attendants like the stewardess or steward symbolize the major job sector in the airline industry. For instance, there are nearly 80000 flight attendants in United States airline industry. http://www.targetwoman.com/articles/airline-careers.html However, it is found that the age discrimination cases have been happened in the United States airlines. According to the pilots required retirement policy such as Age 60 Rule, pilots are forced to retire at age 60. This is because the airline industry believed that the pilots are not able to perform the job well at the age of 60. They believed that the pilots are place the airline company and the passengers in danger if they are permit to fly. http://www.targetwoman.com/articles/airline-careers.html Global Segment Airlines have participated in globalization and consolidation. They link their network through the establishment of alliances and partnerships to expand the access to their customers. For example, the world aviation market is shared between the global alliances such as KLM or North West, Atlantic Excellence alliance, STAR, and British Airways or American Airlines alliance. http://adg.stanford.edu/aa241/intro/airlineindustry.html The airlines industry has targeted some relevant new long term global market in order to expand their services such as Asia Pacific and China, South Asia, Northeast Asia, Southeast Asia, and Oceania (Australasia). It is believed that most of the airlines keep the new global market in Asia Pacific and China. This is due to reason that China has grown promptly and the urbanization of China had caused it became the dynamic aviation markets. The urban population has been increased from 302 million in year 1990 to 622 million in years 2009. It is expected the population will come up to one billion by year 2025. Besides, the domestic passenger traffic is projected to grow on an average rate of 7.9% in China. Boeing, as the Chinas leading provider of passenger airplanes, predicts that about 71% of the demand in China is the single-aisle airplanes with the full deliveries of 3090. http://www.globalintelligence.com/insights-analysis/asia-news-update/asia-news-update-november-19-2010/malaysia- malaysian-airline-eyes-indian-chinese-mar/ http://www.boeing.com/commercial/cmo/china.html Physical Environment Segment The great majority of the airlines have developed their own comprehensive programmed to reduce the environmental footprint and produce a more environmentally product. Based on the research, the members of alliance in the airline industry have enhance the fuel efficiency of the aircraft and create not as much of greenhouse gases like the old aircraft and are quieter. Basically, there are some international industry bodies like IATA (the International Air Transport Association), Association of European Airlines, the Association of Asia Pacific Airlines, the USAs Air Transport and others are fully support the environmental activities. Based on the global perspective, there is fewer than 2 percent of the worlds total carbon dioxide which produce by the airline industry being released. The passenger aircraft nowadays are more environmentally friendly as it is 70 percent more fuel efficient than 40 years ago. For example, Airbus A380 and Boeing 787 Dreamliner are more fuel efficient aircraft. In addition, the noise footprint which produces by the aircraft is naturally 50% more quiet than those aircraft in ten years ago. According to IATA, airlines are planning to improve the fuel efficiency of the aircraft and carbon dioxide emissions in another 25 percent more. It is also plan that in the coming year 2025, the fuel efficiency of the aircraft will be improved in another 30 percent. http://es.oneworld.com/enes/ow/news-and-information/fact-sheets/fact-sheet?objectID=35tempURLParam= http://www.travelgreen.org/industry_landing2.htm?select_industry2_id=33 Technological Segment There are many airlines currently using proprietary check in systems which will convert all its check-counter to the ARINCs MUSE common-use system. City Airport, Logis Travel (CALT) can make better use of its available counter space because it will help to provide a convenient in town check in. The improvement of the check in counters at CALT is economically feasible. In addition, many of the airlines involved already have experience with ARINCs MUSE technology at Incheon and Gimpo. They will be able to make the transition at CALT with little extra cost. http://www.arinc.com/news/2010/10-07-10-vmuse-seoul.html Besides, technology also can be used to enhance customer relations. It will help to create convenience for consumers. The industry can offer travelers a web interface customized to a specific type of travel. The web interface can direct the customer to services with the desire benefits but cost a little more. Other than that, the automated check in machines is available in some airlines. Travelers can swipe a credit card through the automated check in machines as identification and print out their tickets instead of checking in with airport staff. The new technology also helps airlines to track lost luggage. There are Radio Frequency Identification (RFID) systems which will help to enhance aircraft unit loading devices and help boost security. http://gulfnews.com/business/aviation/new-technology-helps-airlines-track-lost-luggage-1.703356 Economic Segment A low cost airline generally has many features that differentiate it from the traditional carriers. These features include ticketless travel, online ticket sales, no international offices, no frequent flyer points, no free food and beverages, no in-flight magazines, no club lounges and use of secondary city airports. In the early economic regulation of airlines, the government is concerned more on their participation in the airmail system. The Air Mail Act of 1925 allowed the U.S. government to pay airlines for carrying the mails. http://www.centennialofflight.gov/essay/Government_Role/Econ_Reg/POL16.htm Besides that, Air Asia was re-launched in Malaysia as a low fare and low cost domestic airline. Air Asia is promoting low fare of Indonesia Malaysia trip which will help it to open the Indonesia market. It will help Air Asia to rise up the economic growth. Air Asia also provides its services between Singapore and Bangkok by introducing a 2nd daily flight to its existing schedule. Air Asia is offering its guests promotional fares to/from Singapore-Bangkok which is much lower than the lowest fare SGD$56 offered by full service carrier. It will help Air Asia to open the Singapore market. Political / Legal Segment Airlines political action committee is a huge donor when compared it with those big companies in other industries. For example, Singapore Airline is currently facing or might face political strategies in near future. SIA could face problems of entering the new markets like China and increase market share in existing network. It is because many airlines are still government owned and much of the trade in aviation services is still controlled by governments. Besides that, Thai Air Asia is a joint venture which is established by Air Asia with the Shin Corp. Shin Corp is owned by the family of Thailands Prime Minister, Thaksin Shinawatra. There are about 900 million baht will be invested in Thai Air Asia over a five-year period. Shin Corp oversees the finance and administration of Thai Air Asia while Air Asia shoulders the responsibility for marketing and operations. Shin Corp has financial strength which will help to support Air Asia to grow. Therefore, Air Asia with its politically pow erful may well grow up to bite. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() 3.2 Porters Five Forces Analysis Threat of new entrants As justify form the environment, any new company or organization to entering this airline industry is not easy due to the several kinds of entry barriers may discourage competitors from entering a market. The level of barriers to entry depends on the customer loyalty. For example, customers from Malaysia Airlines who is significant in brand loyalty will result the high switching costs towards other airline company. Exception for the price sensitive customers, they may prefer cheaper price flight tickets. Besides, capital requirements for a new company to start up the airline business are huge. New entrant or infant company has to spend a large capital to compete with existing airlines due to the fail of participate in economies of scale. The cost of setting up of offices, buying or leasing aircraft, hiring pilots and others staffs like air stewardess is a fix cost which create a high barrier for the new entrants. Infant firm or industry require a long time period to significant their products or services differentiation, such as Full Service Carriers (FSC) in Malaysia Airline. Through government policy, governments can also control new firm to participant in airline industry. Government high level of protection towards the major airline may result many new firm unable to meet the requirements and regulations and enter the industry. Thus, threat of entry towards the airline industry is high. Bargaining power of suppliers Power of suppliers is important as it will directly affect the industry. In airline industry, the power of supplier is moderate result from there are only two major supplier which are Airbus and Boeing so most of the firm like Malaysia Airline (MAS), Singapore Airline (SIA) and others need to buy the aircrafts from them. The satisfactory substitute products are low make the larger of power in suppliers. In addition, industry firms are not a significant customer for supplier group. The suppliers good is important to the MAS in order to obtain a success in market place. Power of buyers Buyers are one of the factors which will impact to industry. Nowadays, price sensitive customers are increase directly. On the other hand, number of customers who is concern the services differentiation is rise and result low cost oriented and full service carrier oriented. Customers purchase the only small portion of the industrys output and do not large participate in the company annual sales. Besides, buyer or customers will obtain a high switching cost in terms of loyalty result from the MAS superior services performance. Thus, the bargaining power of buyers low to Malaysia Airline. Threat of substitute Threat of substitute is substitute is product or service which can replace the original products or service. Not only the others airlines, customers also can choose others transportation system such as train, bus and ferries but air travel is more convenient and faster compare with other transportation. Businesses which require a faster and safe journey may choose airline cargo as their transportation. Intensity rivalry among competitors In this case, the threat of rivalry is high to the Malaysia Airline. This is because various large equally balanced competitors such as Air Asia, Tiger Airway, Singapore Airline and etc are provide almost the similar services. As a result, high rivalry to the MAS because more firms must compete with same customers and resources. Besides, lack of differentiation product is difficult to compete with other firm. Malaysia Airlines (MAS) have successfully differentiated their product as full services carrier and have less rivalry. Rivalry in slow industry growth becomes more intense as firms battle to increase their market shares. The main competitors of MAS are Asian carrier like Singapore Airlines. So MAS intends to reassess the effectiveness of its route network both international and domestic. This involves reviewing the viability of the existing fare structure and routes and the realigning of its aircraft capacity to markets that offer the greatest opportunities. Home http://www.hicbusiness.org/biz2003proceedings (journal) http://en.wikipedia.org/wiki/Malaysia_Airlines 3.4 SWOT analysis based on stakeholder groups Capital market stakeholders Strengths Based on the market stakeholders, MAS have diversified their revenues stream to avoid uncertainty. It generates revenues from various areas, for example which is deal with freighter flights and aircraft cargo hold (Scribd, n.d.). Moreover, MAS had diversified into related industries such aircraft ground handling, aircraft leasing, aviation engineering, air catering and tour operations. This can lead to MAS to maintain a consistent growth and give a competitive edge. Next, MAS had improving in yield which can be defined as the revenue per revenue passenger kilometer (RRPK). There are two significant projects which are the Route Profitability Project (RPP) and the Revenue Enhancement Project (REP) had been implemented by MAS in order to increase their revenue (Datamonitor, 2008). Regardless of minor decrease in load factors, the yield had more improvement as compared to the compensated for the decreases of load factor. This had shown that the Revenue per Available Seat Kilometer (RASK) has also increased by 14 per cent (Datamonitor, 2008). As a result, there is an evidence shown that a strong increase in the profit and the efficiency of MAS. Weaknesses Besides, MAS was reporting negative cash flow from the operations in their company over the past couple of years. In 2005, the negative cash flow of MAS was about $ 157.2 million (Datamonitor, 2008). However, in the fiscal year of 2006, MAS had reported net cash outflows of estimated $ 41.6 million from their operating activities (Datamonitor, 2008). This affect MAS financial health as the cash flow continuous is negative. The negative cash flow will also tightened the cash resources and limit the liquidity of cash for working capital needs. While many businesses were go through many losses and difficulties in the related industries, MAS still using a huge amount of capital to run its business effectively for providing an excellence services for their customer (Scribd, n.d.). Consequently, the risk that incurred by MAS in the future is very high and the possibility for MAS to having a loss will be increase. Product market stakeholders Weaknesses Even though MAS had its humble beginning in the golden age of travel but this airline will still having some weaknesses in their business. MAS as a 5 star international airline needed higher cost for the maintenance and convenience (Scribd, n.d.). Therefore, customers purchase will be affected due to the effect in the real cost of airline tickets. This can lead to MAS only focus on the market with high income. However, there is not many people can effort to pay for the cost for flying to other country because of this higher price in airline tickets. Opportunities MAS had the chances to introduce a new concept of flying with MAS due to the customers different needs and desires in the term of buying (Scribd, n.d.). The different needs and desires of customers are because of the several factors such as demographic, geographic and psychographic factor. Thus, customers are human beings which can be easily to have a change in their life. For example, MAS had introduce hot meal boxes which offer several favorites such as nasi lemak and nasi goreng kampong to respond the preferences of customer while they are continuing to optimize the aircraft utilization in line (Scribd, n.d.). Furthermore, MAS had been approved to launch Firefly which was a new low-cost community in the March of 2007 (Datamonitor, 2008). MAS as a parent airline for Firefly allowed Firefly to take over its B737-411s to serve more primarily secondary airports in the country and also within the Indonesia-Malaysia-Thailand Growth Triangle (Emmanuel, 2010). Thus, MAS can regain their market share which had lost in the recent years on local and regional routes as compared to its low-cost competitors like Air Asia. This is a chance for MAS to look at returning to a path of growth. Also, MAS has a very strong existence in the Asia. It can cover many regional destinations and various destinations in the country like China, Japan, India and the Middle East where there are higher in demand for air travel (Datamonitor, 2008). The increased in the demand for air travel will drive MAS to emerging in the Asian country like China and India (Datamonitor, 2008). Therefore, the revenues earn by MAS from the Asian region will increased. Threats There are some negative elements from the outside of the organization which will affect MAS in the aviation industry. Jet fuel is an important portion of the operating expenditure of all airlines. The increasing in the price of jet fuel will affect the bottom lines of most of the airlines in the world. MAS are also included due to the sharply increased in the price of jet fuel (Datamonitor, 2008). As a result, the margins of MAS will come under pressure. Organizational market stakeholders Strengths MAS have provided several strengths based on the organizational market stakeholders that reflect companys competencies and capabilities of their core business in the aviation industry. MAS have established a strong brand image which is being highly recognized in the local market and the international market (Miller, 2010). In order to build a strong brand image, MAS had provides excellence services to all of their customers around the globe. With the excellence services provided by MAS, it had won the Staff Service Excellence for Asia award. In the year of 2010, MAS was known as the winner of the Worlds Best Economy Class Award at the 2010 World Airline Awards (Miller, 2010). In addition, MAS have a strong and better designed in their organizational structure. Their management team is talented and plays the significant responsibility in planning and controlling their action in the service system in order to carry out the excellence brand experience (Scribd, n.d.). Management teams of MAS always have their own strategy to overcome the difficulties and losses. Besides, they also can make sure that they have the ability to improve their service quality. Weaknesses The poor management and inefficiency of the management team and network are the weakness to the MAS organizational market stakeholders. Some employees tend to read from the newspapers, media and rumors from their friends when MAS had incurred billions of losses in 2005 (Lian, 2010). The staff of MAS were discussed the issue in the closed room. It is not a healthy environment for MAS because the level of trust and confident between the management and employees are very low. Opportunities Moreover, technology developments had led the MAS Company to effectively manage their knowledge in management. As a result, MAS employees will gain rapid learning and greater intelligence that will lead to the generation and sustenance of competitive advantage (Foon Eurn, 2009). Besides, the advancement in technology can replace several inadequate legacy accounting system and thus it help MAS to enhance their quality and relevance information for management in making decision and important reduction in manpower (Foon Eurn, 2009).

Learning Experience

Learning Experience PSY/211 July 26, 2012 Daysi Brown Learning Experience Many Americans have fears of all kinds. One fear is roller coasters. Individuals who have this type of fear may also have the fear of heights and how high the drop is on a loop or how fast the coaster goes. They have the feeling as if they are going to fall if up too high or how queasy their stomach may feel with the thought of approaching the big loop. This type of behavior can come from something as little as tripping off a curb or falling off a bike which triggers them to be afraid or fearful of anything that is high up.When it comes to individuals with the fear of roller coaster there is something in the mind telling them that they are too high up which makes them fearful of the coaster or just the thought of getting on and actually riding The classical conditioning type of learning in which a neutral stimulus comes to bring about a response after it is paired with a stimulus that naturally brings about a r esponse. The learning experience of this type of conditioning is to overcome the fear by trying to find ways to be able to ride the roller coaster.Another way is to research and find ways to help with the feeling of heights and the fear of roller coasters There are ways that to help with this fear by trying to figure out the natural response of the feeling of riding the coaster. Operant conditioning is learning in which a voluntary response is strengthened of weakened, dependent on its favorable or unfavorable consequences. The experience of this conditioning is to have a feeling

Details of Essay Topic Example

Details of Essay Topic Example It is crucial to confirm the degree of plagiarism, which should not exceed 3% in the majority of academic papers. Though some say completely free public transportation would assist the environment and cut back traffic, others think completely free public transportation is too costly, and the government can't afford to cover it. Even when your topic is narrow, if there are not any materials on it, it is going to not be possible to write about. Yearly driving tests ought to be mandatory over a particular age. The usage of good informational essay topics can have an impact on how good a grade you get. Then, the support section entails the most significant portion of the paragraph. Examples might also be included in every one of the body paragraphs to additional support and clarify your principal points. The Fundamentals of Essay Topic Example Revealed Aprofile essay is a sort of essay that centers a specific individual, place, or thing. One of the most usual profile essay assignments is one where the author profiles a specific individual, offering information about who that person is and the reason why they are important. Once you receive an idea, the practice of writing will be much simpler. Perhaps you simply do not know the subject well enough, and that's the reason you can't locate the idea for your history essay. Make certain there are sources from which you are able to retrieve information on the subject of your selection. You may discover that lots of the topics can be adapted to suit almost any type of writing assignment. Picking a topic is a critical issue that partly estimates final success of the job. Therefore, choose carefully and make certain you know something about the subject of your selection. Individual schools sometimes need supplemental essays. Spam mail needs to be outlawed. Cell phone use and texting allow it to be tricky to concentrate. Deciding upon a boring topic as it is simple to write about. Essay Topic Example Ideas Thus, writing a history paper will definitely be fun, if you only select a really intriguing history essay topic. Though it is possible to write nearly any sort of essay for virtually any topic, your professor may require a specific strategy. Feel free to choose a topic you will delight in writing about and not just one which you think will plea se your professor. Odds are, all you have to do is relax and locate a topic you're passionate about and, needless to say, one that's debatable. Following are some basic recommendations to lead you in selecting the great persuasive essay topic for you. Selecting a great topic for your essay is among the most significant and frequently tricky parts for many students. Understanding how to settle on a topic is vital for all writing, and below is a succinct guide explaining the way to do it. If you want the subject of your history essay, you will delight in doing research for it. You're an actual topic enthusiast! You don't need to acquire super technical with legal argumentative essays, but don't forget to do your homework on what the present laws about your preferred topic actually say. Researching and picking an intriguing topic is the major point of writing an essay. As any guide on how best to compose a persuasive essay will inform you, your essay has to be organized in paragraphs with a logical progression from 1 paragraph to the next. Sample persuasive essays can also give inspiration on topics to write on in addition to serve as examples about how to compose your essay. There's more than 1 approach to compose a narrative essay. A comparison essay is among them.

Edgar Allan Poe s The House Of Usher - 1226 Words

Steven Haller Mr. Siebers English 1/15/15 The Romantic Poe Romanticism was a literary movement in the late 1800’s. It embraced idealistic beliefs, interest and respect for nature, and asserted fascination with imagination and intuition. At the forefront of this movement was the superlative author Edgar Allan Poe. Poe created many important romantic works throughout his life. The pennicle of these works was The Fall of the House of Usher. This short story by Poe highlighted his romantic beliefs and demonstrated aspects of romanticism on several levels, not only in the literal text, but in the symbolism that Poe elegantly disguised amidst the brilliant short story. On the surface Poe used vivid and elaborate description to fill the readers with emotions and forced them to become immersed in the dreary world of Roderick Usher. At a slightly deeper level Poe used colors, shapes, and surroundings to reflect the mind of the macabre Roderick Usher and the strain-filled intrinsic connection between the two members of the Usher household. How ever these were all overshadowed by the fact that at the heart the story was a romantic expression of Poe’s own boundlessly depressed mental state, and thus the ultimate demonstration that Poe was a romantic author. Throughout, The Fall of the House of Usher, Poe utilized his romantic philosophy on shallowest level to immerse the reader in a depressing environment, encapsulating his mind and plunging him into a strange story of ancestral tensionShow MoreRelatedEdgar Allan Poe s Fall Of The House Of Usher1650 Words   |  7 PagesEdgar Allan Poe is a famous American writer from the 1800s who is renowned for his gothic writings, which were often dark and mysterious stories. The unique and distinctive themes utilized within his works included untimely death, madness, and obsession. Through the usage of â€Å"The Masque of the Red Death†, â€Å"The Raven†, and â€Å"Fall of the House of Usher†, Edgar Allan Poe uses the themes of untimely death, madness and obsession to convey a sense of darkness in his gothic writings for his audience, Read MoreAnalysis Of Edgar Allan Poe s The Raven And The Fall Of The House Of Usher 896 Words   |  4 PagesEdgar Allan Poe is an extremely well known American writer and is famous for his horrific and mysterious works such as, â€Å"The Raven† and â€Å"The Fall of the House of Usher.† Poe was born in 1809 in Boston, Massachusetts in an era that seems to have many dark and ominous writers and pieces of literature originating from that time period. Poe is said to have launched the interest in many of the detective type stories that we read from modern day writers. â€Å"In the early 1800s, romanticism was the dominantRead MoreEdgar Allan Poe s Fall Of The House Of Usher And Joyce Carol Oates858 Words   |  4 Pagesmovie, then the image in everyone s mind after reading the first few lines might have been quite bothersome. As emphasized with the few sentences prior, setting is one of the most important components of a story. In both Edgar Allan Poe’s Fall of the House of Usher and Joyce Carol Oates’ Where is Here? it is quite clear what the importance of setting does to a story and how it impacts all of literature. Within both Fall of the House of Usher and Where is Here? by Poe and Oates, the importance of settingRead MoreAn Analysis Of Edgar Allan Poe s The Raven And Fall Of The House Of Usher 1672 Words   |  7 PagesEdgar Allan Poe and Alfred Hitchcock both use suspense and fear in their pieces of work. The audience can see the way Edgar Allan Poe uses suspense in his pieces, â€Å"The Raven† and in â€Å"The Fall of the House of Usher,† and how Alfred Hitchcock uses similar techniques in his piece, Rear Window. These three pieces of work show how Edgar Allan Poe and Alfred Hitchcock are able to use and set up different aspects to create suspense and fear throughout their stories. In both Hitchcock’s and Poe’s piecesRead MoreEdgar Allan Poe s The Tell Tale Heart And The Fall Of The House Of Usher Essay2099 Words   |  9 PagesEdgar Allan Poe’s works contain many Gothic elements like fear, gloom, death, the supernatural, and horror, as well as sever al romantic characteristics, such as high emotions, nature and a focus on individuality. Through the use of these elements, Poe is able effectively enhance a reader’s emotions and produce sensations of mystery. The short stories â€Å"The Tell-Tale Heart† and â€Å"The Fall of the House of Usher† by Edgar Allan Poe contain many of these elements, and in this paper I will analyze why theseRead MoreReview Of Edgar Allan Poe s The Black Cat And Fall Of The House Of Usher 1451 Words   |  6 PagesDownfall Gothic literature, specifically that created by renowned author Edgar Allan Poe, contains common themes, symbols and structures that make his work easily recognizable as this specific type of literature. Poe’s writing often incorporates many gothic elements, and especially puts emphasis on elements leading to madness and downfall in the lives of his characters. Through the use of suspense provoking gothic elements, Poe is able to captivate and intrigue his readers, which attributes to hisRead More A Critical Essay on Edgar Allan Poe’s The Fall of the House of Usher (1839)1221 Words   |  5 PagesAmerican author Edgar Allan Poe’s (1809-1849) macabre and Gothic fictional prose The Fall of the House of Usher (1839) (Poe. 1987: 1). I shall present and argue how the artistic effects deployed in the narrative structure create an atmosphere of tension and suspense, through the exploration of architectural space demonstrated in a close reading and analysis from key p assages of the text. The Fall of the House of Usher was written by the American author and poet Edgar Allan Poe, it first featuredRead MoreEdgar Allan Poes Fear of Self1286 Words   |  6 PagesEdgar A. Poe s Fear of Self Edgar Allan Poe was a unique man that most people could not understand. Many recognize that he is a talented writer with a very strange and dark style. One of his most well known short stories is The Fall Of The House Of Usher. Many argue the different meanings of this story and how it is symbolic to his life. Poe was a very confused individual who needed to express him self, he accomplished this through the short story of The Fall Of The House Of Usher. ThroughRead MoreAnalysis Of Poe s The Falls Of The House Of Usher 1391 Words   |  6 PagesI studied the writings of Poe in 7th grade. We studied a series of his short stories and what intrigued me about his work, is how dark and somber are his stories. After reading an Edgar Allan Poe literature, it lingers in the back of your mind for days and sometimes longer. I think his stories help me to understand some of my own feelings at that time when I was young. I had lost my grandfather, whom I was so close too and loved very mu ch. When he became ill, I prayed so hard, but he passed awayRead MoreThe Cask Of Amontillado By Edgar Allan Poe1555 Words   |  7 PagesIn his writing, Edgar Allan Poe has multiple uses of direct and indirect characterization. In The Cask of Amontillado, Montresor had rules such as â€Å"I must not only punish but punish with impunity. A wrong is unredressed when retribution overtakes its redresser. It is equally unredressed when the avenger fails to make himself felt as such to him who has done the wrong† (Poe, 2). Poe used indirect characterization to show the reader that Montresor is an unreliable narrator because he justified his